Direct marketing is a type of advertising campaign that attempts to trigger a result from a specific target audience. It could be something such as ecommerce visits or simply filling out an info request form on a landing page. Direct marketing can manifest in many different formats, such as physical mail, telemarketing, POS or direct email marketing (one of the most well-renowned options).
The report evaluates the figures of the global Direct Marketing Services market and offers consistent forecasts as to the market’s growth prospects in the forthcoming period. The historical development trail of the global Direct Marketing Services market up to 2019 is scrutinized in the report, lending accurate support to the analysis and estimations presented in the report.
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This report studies the Direct Marketing Services market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Direct Marketing Services market by product type and applications/end industries.
Market Segment by Companies, this report covers: Rapp, Epsilon, Wunderman, FCB, Acxiom, Harte-Hanks Direct, OgilvyOne, Merkle, Harland Clarke Corp, MRM//McCann, DigitasLBi, Aimia, SourceLink, BBDO, SapientNitro
Direct marketing services is mainly classified into four types: Direct Mail, Telemarketing, Email marketing, Text (SMS) Marketing, Social media Marketing, Direct Selling, etc. And Direct Mail is the most widely used type which takes up about 30% of the global total in 2016.
The global Direct Marketing Services market is valued at 5220 million USD in 2018 and is expected to reach 5830 million USD by the end of 2024, growing at a CAGR of 2.3% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Direct Marketing Services.
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
Market Segment by Regions, regional analysis covers
- North America
- South America
- Middle East and Africa
Market Segment by Type, covers
- Direct mail
- Email marketing
- Text (SMS) marketing
- Social media marketing
- Direct selling
Market Segment by Applications, can be divided into
- Business to Business
- Business to Government
- Business to Consumers
There are 15 Chapters to deeply display the global Direct Marketing Services market.
- Chapter 1, to describe Direct Marketing Services Introduction, product scope, market overview, market opportunities, market risk, market driving force;
- Chapter 2, to analyze the top manufacturers of Direct Marketing Services, with sales, revenue, and price of Direct Marketing Services, in 2017 and 2018;
- Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2017 and 2018;
- Chapter 4, to show the global market by regions, with sales, revenue and market share of Direct Marketing Services, for each region, from 2014 to 2019;
- Chapter 5, 6, 7, 8 and 9, to analyze the market by countries, by type, by application and by manufacturers, with sales, revenue and market share by key countries in these regions;
- Chapter 10 and 11, to show the market by type and application, with sales market share and growth rate by type, application, from 2014 to 2019;
- Chapter 12, Direct Marketing Services market forecast, by regions, type and application, with sales and revenue, from 2019 to 2024;
- Chapter 13, 14 and 15, to describe Direct Marketing Services sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source.
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