The global hair grooming market is growing at a modest pace and the trend is likely to continue over the next couple of years. Desires of lustrous, healthy and smooth hair is driving the global sales of hair grooming products. Further, growing popularity of organic and herbal products is influencing the purchase decisions of a large number of customers across the globe. Increased emphasis on formulation of more efficient hair grooming products is likely to influence the market as well. In addition, heavier investments are being made in research & development pipelines in order to enhance the functionality of these products and also to develop new hair grooming products. The aforementioned factors are expected to make a collective impact on the overall growth of the global hair grooming market during the forecast period. According to the latest report published by Fact.MR, the global market for hair grooming will witness a CAGR of 3.5% between 2017 and 2022 to reach a valuation of US$ 94,913 Mn.
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Shampoos and Hair Oil Perfect Combo in Hair Grooming Market
The shampoo and hair oil segment had a combined revenue share of more than 50% in the hair grooming market. The shampoo segment is anticipated to be worth approx. US$ 31 billion in 2022 and grow with a CAGR of 2.9% from 2017-2022. The hair oil segment is poised to be worth roughly US$ 15.3 billion in 2017 and grow by US$ 2 billion during the course of the study period.
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Market Conditioners with Shampoos to Spur Sales in hair grooming market
Conditioners are typically used after shampoos and they can be effectively marketed by companies if their benefits are explained accordingly. With a revenue share of 18% in the product type segment of the hair grooming market, conditioners have a substantial opportunity that should be tapped accordingly. With a higher CAGR than the shampoo segment at 3.9% for 2017-2022, the conditioner segment could be worth more than US$ 16 billion by the end of the five-year period.
Among all the hair grooming products, the shampoo segment will continue to account for the largest share of the market over 2022. This segment is expected to reach a market valuation in excess of US$ 30,426 Mn towards the end of forecast period, reflecting a CAGR of 2.9%. Fact.MR cites that the segment will grow at US$ 814.7 Mn annually over the next five years. Demand for hair oil is also expected to remain strong, especially in APEJ region where hail oil is quite popular among the masses as it has been a traditional hair grooming product.
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The Estée Lauder Companies Inc, Avon Products, Inc., The Procter & Gamble Company, L’Oréal S.A, Unilever PLC, Revlon, Inc, Henkel AG & Co. KGaA, Kao Corporation and Johnson & Johnson are profiled as key companies that will remain active in expansion of global market for hair grooming products.
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