Sports drinks are specially formulated beverages to help keep the body hydrated during or after exercise or sports activity. These drinks are usually rich in carbohydrate and are the efficient source of energy. These sports drinks contain electrolytes such as potassium, sodium, and chloride, it also consists high percentage of sugar to restore energy.
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As a primary fuel utilized by muscles, carbohydrates are important to perform various exercise and sports activities. Addressing increasing concern from consumers regarding sugar content, sports drinks manufacturers are focusing on including non-glycemic and non-caloric natural sweeteners such as erythritol, stevia, etc. Increasing consumer demand for natural and organic ingredients is fostering the trend of exotic ingredients in sports drinks. Sports drinks manufacturers are also investing time and money in finding better ingredients while formulating a final product with the aim to meet the purpose of sports drinks.
Manufacturers are also launching new product lines including different flavors. With rising competition between startups and existing market players, new marketing strategies and formulations are also becoming critical to reach sports drinks users. Stringent government regulations are also resulting in the development of clean label products, adoption of safety methods and creating transparency between consumers and manufacturers
According to a new study by Fact.MR, the global sports drinks market is anticipated to have steady growth. The market is expected to reach nearly US$ 25,500 million revenue by the end of 2022. Increasing health consciousness among consumers is boosting the demand for natural and sugar-free sports drinks.
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Isotonic Sports Drinks to Gain Popularity
Isotonic sports drinks will showcase impressive growth between 2017 and 2022. The segment is expected to account more than two-fifth of revenue share on global revenues towards the end of 2017.
Recovery Drinks to Gain Maximum Revenue Share
Towards the end of 2017, Recovery Drinks and During Exercise Sports Drinks will collectively account for more than three-fourth of revenue share on global revenues. Compared to During Exercise sports drinks, Recovery sports drinks will witness impressive CAGR.
Modern Trade to Emerge as the Largest Distribution Channel
Among various distribution channels, modern trade is projected to reach nearly US$ 8,700 million value by the end of 2022. Meanwhile, E-Commerce will account for less than one-fourth of revenue share on global revenues towards the end of 2017.
The report also profiles companies that are expected to remain active in the expansion of global sports drinks market through 2022, which include The Coca-Cola Company, Abbott Laboratories, Monster Beverage Corp, Suntory Beverage & Food Ltd., Red Bull GmbH, Dr Pepper Snapple Group, Inc., GlaxoSmithKline Plc., GNC Holdings Inc., Pepsico Inc., PacificHealth Laboratories, Inc., and Nestlé S.A.
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