Business

Online Advertising Industry: Global Market Trend, Share, Profit, Growth and Key Manufacturers Analysis Report

Press Release

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Scope of the Report:

This report studies the Online Advertising market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Online Advertising market by product type and applications/end industries.

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It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content.

The global Online Advertising market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Online Advertising.

Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.

Market Segment by Companies, this report covers Amazon, Aol, Baidu, Facebook, Google, IAC, Linkedin, Microsoft, Twitter, Yahoo

Market Segment by Regions, regional analysis covers 

  • North America (United States, Canada and Mexico)
  • Europe (Germany, France, UK, Russia and Italy)
  • Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
  • South America (Brazil, Argentina, Colombia)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

  • Search Engine Marketing
  • Display Advertising
  • Classified
  • Mobile
  • Digital Video
  • Lead Generation
  • Rich Media
  • Others

Market Segment by Applications, can be divided into

  • Automotive
  • BFSI
  • CPG
  • Education
  • Healthcare
  • Industrial
  • Media and Entertainment
  • Retail
  • Telecommunication and Information Technology-Enabled Services (ITES)

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Table of Contents

1 Online Advertising Market Overview

1.1 Product Overview and Scope of Online Advertising

1.2 Classification of Online Advertising by Types

1.2.1 Global Online Advertising Revenue Comparison by Types (2017-2023)

1.2.2 Global Online Advertising Revenue Market Share by Types in 2017

1.2.3 Search Engine Marketing

1.2.4 Display Advertising

1.2.5 Classified

1.2.6 Mobile

1.2.7 Digital Video

1.2.8 Lead Generation

1.2.9 Rich Media

1.2.10 Others

1.3 Global Online Advertising Market by Application

1.3.1 Global Online Advertising Market Size and Market Share Comparison by Applications (2013-2023)

1.3.2 Automotive

1.3.3 BFSI

1.3.4 CPG

1.3.5 Education

1.3.6 Healthcare

1.3.7 Industrial

1.3.8 Media and Entertainment

1.3.9 Retail

1.3.10 Telecommunication and Information Technology-Enabled Services (ITES)

1.4 Global Online Advertising Market by Regions

1.4.1 Global Online Advertising Market Size (Million USD) Comparison by Regions (2013-2023)

1.4.1 North America (USA, Canada and Mexico) Online Advertising Status and Prospect (2013-2023)

1.4.2 Europe (Germany, France, UK, Russia and Italy) Online Advertising Status and Prospect (2013-2023)

1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Online Advertising Status and Prospect (2013-2023)

1.4.4 South America (Brazil, Argentina, Colombia) Online Advertising Status and Prospect (2013-2023)

1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Online Advertising Status and Prospect (2013-2023)

1.5 Global Market Size of Online Advertising (2013-2023)

2 Manufacturers Profiles

2.1 Amazon

2.1.1 Business Overview

2.1.2 Online Advertising Type and Applications

2.1.2.1 Product A

2.1.2.2 Product B

2.1.3 Amazon Online Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.2 Aol

2.2.1 Business Overview

2.2.2 Online Advertising Type and Applications

2.2.2.1 Product A

2.2.2.2 Product B

2.2.3 Aol Online Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.3 Baidu

2.3.1 Business Overview

2.3.2 Online Advertising Type and Applications

2.3.2.1 Product A

2.3.2.2 Product B

2.3.3 Baidu Online Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.4 Facebook

2.4.1 Business Overview

2.4.2 Online Advertising Type and Applications

2.4.2.1 Product A

2.4.2.2 Product B

2.4.3 Facebook Online Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.5 Google

2.5.1 Business Overview

2.5.2 Online Advertising Type and Applications

2.5.2.1 Product A

2.5.2.2 Product B

2.5.3 Google Online Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.6 IAC

2.6.1 Business Overview

2.6.2 Online Advertising Type and Applications

2.6.2.1 Product A

2.6.2.2 Product B

2.6.3 IAC Online Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.7 Linkedin

2.7.1 Business Overview

2.7.2 Online Advertising Type and Applications

2.7.2.1 Product A

2.7.2.2 Product B

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