Loyalty management deals with designing of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program aims at providing strong value to the customers followed by improved customer penetration, cross selling and retention. A loyalty management system consists of operational parameters which include funding options, program design and transaction types among others. In addition, it also includes various value parameters such as redemption thresholds, redemption options and earn rates. Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include expansion of coverage to daily consumer spending, innovative rewards leading to an increase in scope for consumer response and retention followed by collaboration opportunities for enhanced services .Loyalty management software tools basically aims at building successful loyalty program for business and individual customers. Key enterprises are focusing on implementing these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform.
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Scope of the Report:
Nowadays, there are three mainly types of Loyalty Management, including Customer Loyalty, Employee Retention and Channel Loyalty. And Customer Loyalty is the main type for Loyalty Management, and the Customer Loyalty reached a sales value of approximately 1330.99 M USD in 2017, with 66.76% of global sales volume.
The global Loyalty Management market is valued at 1990 million USD in 2018 and is expected to reach 5240 million USD by the end of 2024, growing at a CAGR of 17.5% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Loyalty Management.
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Loyalty Management market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Loyalty Management market by product type and applications/end industries.
Market Segment by Companies, this report covers- Alliance Data Systems Corporation, Oracle Corporation, IBM Corporation, Aimia Inc, SAP SE, Maritz Holdings Inc., Fidelity Information Services, Bond Brand Loyalty, Brierley+Partners, ICF International, Kobie Marketing, Tibco Software, Comarch
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Market Segment by Applications, can be divided into
Travel & Hospitality
Consumer Goods & Retail
Market Following Details Segment by Table of Contents:
1 Loyalty Management Market Overview
2 Manufacturers Profiles
3 Global Loyalty Management Market Competition, by Players
4 Global Loyalty Management Market Size by Regions
5 North America Loyalty Management Revenue by Countries
6 Europe Loyalty Management Revenue by Countries
7 Asia-Pacific Loyalty Management Revenue by Countries
8 South America Loyalty Management Revenue by Countries
9 Middle East and Africa Revenue Loyalty Management by Countries
10 Global Loyalty Management Market Segment by Type
11 Global Loyalty Management Market Segment by Application
12 Global Loyalty Management Market Size Forecast (2019-2024)
13 Sales Channel, Distributors, Traders and Dealers
14 Research Findings and Conclusion
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