Home Decor Market is expected to garner $664.0 billion by 2020, registering a CAGR of 4.2% during the 2020. Home decor products have generated substantial demand among consumers owing to the growing consumers interest towards the concept of home decor. Asia-Pacific is the leading market, occupying around 31% of the market share followed by Europe.
Increasing disposable income and improving life style of individuals would offer several opportunities for investors in the home decor market. In the current scenario, eco-friendly home décor products are gaining high acceptance among the consumers. Thereby, players operating in the market are consolidating their efforts into developing eco-friendly products to capitalize on the increasing demand. Operating players in the market compete on certain parameters such as product design, style and quality of raw material. Besides this, many manufacturers are collaborating with importers, contractors and interior designers to sell/retail their home décor products. Additionally, companies have opted for e-commerce platforms to sell their products and increase their profit margins by reducing the distribution costs.
According to the World Bank data, urbanization rate in countries such as China, India, Malaysia, Indonesia and Thailand is increasing rapidly. Since urbanization is a key influencing factor of the market, Asia Pacific region is expected to gain a stronger foothold, thus, driving the market growth. According to the data revealed by the Census of India, urbanization level increased from 27.8% to 31.2% from 2001 to 2011. Further, the Ministry of Statistics Program and Implementation estimated that Indian real estate industry would witness a notable growth of 8%-9% during the forecast period. Thereby, urbanization and growth of real estate industry would boost the market growth in India. As per data revealed by U.S. Census Bureau, value of private residential construction in the U.S. attained a market value of $4,083,074 Million in 2014 from $2,958,138 Million in 2009. Furthermore, individual expenditure on furnishing and household equipment has exhibited a significant growth. According to the data from Eurostat, per capita national disposable income in countries such as Germany, U.K., France, Italy and Spain increased by nearly 21.0%, 1.1%, 9.1%, 3.0%, and 2.2% from 2009 to 2014 respectively. This increased disposable income of the individuals enabled them to spend more on home décor products. Thereby, increasing disposable income and growth in real-estate industry would fuel the market growth in developed countries in coming years.
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- The study provides an in-depth analysis of the world home decor market with current and future trends to elucidate the imminent investment pockets in the market
- Current and future trends have been outlined to determine the overall attractiveness and single out profitable trends to gain a stronger foothold in the market
- The report provides information regarding key drivers, restraints and opportunities with impact analysis
- Quantitative analysis of the current market and forecast during the period from 2015-2020 have been provided to highlight the financial appetency of the market
- Porters five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the market
- Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain
Home Decor Market Key Segments:
The world home decor market is segmented as:
Market by Product
- Living & bedroom
- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living room Textiles
- Floor coverings
- Wood & Laminate
- Vinyl & Rubber
- Carpet & Rugs
- Others (Linoleum, Cork, Bamboo, Concrete)
Market by Geography
- North America
- Inter IKEA Group,
- Forbo International SA,
- Armstrong World Industries, Inc.
- Mannington Mills Inc.,
- Mohawk Industries Inc.,
- Shaw Industries,
- Herman Miller Inc.
- Ashley Furniture Industries, Inc.
- Kimball International
- Duresta Upholstery Ltd.
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