Animal wound care products are medications used for the treatment of different injuries in animals. Animal wound care contains different products such as gel, sprays, dressing, and bandages. In the recent past, various advanced wound care products such as foam dressings, hydrocolloid dressings, film dressings, and hydrogel dressings has been launched in the market. Increasing trend of adopting pets is expected to increase demand for wound care products, which creates a conducive environment for growth of the market. For instance, according to data published by American Pet Products Association in 2016, around 85.8 Mn cats and 78 Mn dogs are owned by people in the U.S. and around 44% of all households in the U. S. have a dog and 35% have a cat.
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Animal Wound Care Market Drivers
Increasing approvals and launches of new animal wound care products is expected to be a major factor driving growth of global animal wound care market. In 2014, Elanco Animal Health—a subsidiary of Eli Lilly and Company—launched a new Vulketan, a POM-V sterile topical gel developed to heal equine wounds. In 2013, Puricore, Inc. launched its new NovaZo Animal Health Wound Irrigation Solution. NovaZo is a wound cleanser for companion and large animals of all species. In 2017, Indian Immunologicals Limited launched its new Zuspray for the treatment of animal wounds. Zuspray is indicated for the treatment of all types of open wounds including surgical wounds. In 2015, Oculus Innovative Sciences, Inc. launched two new MicrocynAH Farm and Ranch animal healthcare products and both products are indicated for treatment of traumatic wounds and cuts abrasions, etc. In 2018, Dechra Veterinary Products, LLC launched new TAF Spray. TAF spray is next generation antibiotic wound spray used for the treatment of wounds in horses, cattle, goats, sheep, and pigs. Furthermore, strategic acquisition and mergers by major animal wound care companies is also expected to fuel market growth. For instance, in 2013, Manna Pro Products, LLC. acquired Cut-Heal—a Texas-based animal wound care company. With this strategic acquisition Manna Pro Products, LLC. enhanced its product portfolio with Cut-Heal animal wound care products.
Animal Wound Care Market Regional Analysis
North America is expected to hold dominant position in the global animal wound care market over the forecast period. This is owing to rapid launches of novel wound care products in the region by kay players. For instance in 2015, Suneris, Inc., a U.S.-based company, launched its novel product, VETIGEL. VETIGEL is a plant-based serum that stops severe bleeding in less than 12 seconds. Europe is also expected to exhibit significant growth in the global animal wound care market over the forecast period. This growth is attributed to frequent product launches in the region. For instance, in 2014, Innovacyn, Inc. launched its Vetericyn Wound & Skin Care spray at Interzoo conference, held in Germany.
Animal Wound Care Market Restraint
Low presence of veterinary clinics and hospitals in some rural areas in emerging countries such as India and China is expected to be a major restraining factor for growth of the global animal wound care market. This low presence of veterinary clinics and hospitals limits the access to treatment, and hence, is expected to negatively affect growth of this market.
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Animal Wound Care Market Key Players
Key players operating in animal wound care market include Eli Lilly and Company, B. Braun Melsungen AG, Medtronic plc. 3M Company, Ethicon Inc., Virbac, Jorgen Kruuse A/S, Neogen Corporation, Acelity L.P. Inc., Bayer AG, Advancis Veterinary Ltd., and Robinson Healthcare. Key players in the market are involved in strategic acquisitions, in order to enhance its products portfolio. For instance, in 2014, Eli Lilly and Company acquired animal health unit of Novartis AG for US$ 5.4 Bn. Furthermore, key players are focusing on rapid product launches in market, in order to remain competitive. For instance, in 2013, Innovacyn Inc. enhance its Vetericyn line of products with the launch of its new– a four-ounce Reptile Wound & Skin Care spray. The spray is used for all reptiles of all ages to clean wounds and manage cuts.
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