A wafer is a crispy, thin, flat, dry cookie, often used to decorate ice cream and as a garnish on sweet dishes. Wafers are also made into cookies with cream flavourings or caramel sandwiched between multiple pieces. Some famous chocolate bars like Kit Kat and Coffee Crisp are actually wafers with chocolate in and around them. The wafer sheets are prepared by baking between pairs of heated metal plates and usually bear intricate surface patterns derived from these baking plates. Most wafer sheets are rather tasteless, baked from a simple batter containing little to no sugar. Recently, there has been growth in interest for a new type of wafer product, the hollow rolled wafer.
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The increasing demand for convenience food, coupled with a rise in disposable incomes, drives the global wafer biscuits market growth. New product launches with unique flavours in the wafer industry ensure considerable market growth in the foreseeable future. Moreover, the growth of emerging economies and value addition are anticipated tofurther fuel the market size.
However, rising health concerns among consumers poses a major threat to the market growth, especially in developed countries. As a result, manufacturers are seeking to develop new healthier varieties to attract this health-conscious population. The rise in the number of alternative products, coupled with heavy competition restrain the market.
The global wafer biscuits market isfragmented on the basis of form, application, and distribution channel.
Ice Cream Decorations
Super Markets/Hyper Markets
Specialty Food Stores
The super markets/hyper markets segment of distribution channel dominates the global market.
As of 2016, the global wafer biscuits market was dominated by the European region due to the high standard of living and the presence of many established vendors in the region.North America is the second leading market for wafers, with the United States having the largest share. However, in the recent years, the consumption of wafers has been on the decline in this region due to growing health concerns.The Asia-Pacific market is anticipated to be the fastest-growing market during the forecast period, which can be attributed to the rising disposable incomes and a shift in consumer preference. China and India are the leading markets in this region.
The global market for wafer biscuits is a highly competitive and dynamic arena with large-scale companies introducing new products to sustain their dominance. The market is concentrated largely among prominent international players likeNestle SA, Mars, Mondelez International, United Biscuits, and Hershey Food Corp.
Report ContentsRegional AnalysisReport Highlights
Market Drivers, Restraints and Opportunities
Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Market – Current Trends
Competition & Major Companies
Technology and R&D Status
Porters Five Force Analysis
Strategic and Critical Success Factor Analysis of Key Players
US and Canada
Mexico, Brazil, Argentina and Rest of Latin America
EU5 (Germany, France, Italy, Spain, U.K.)
Nordic Countries (Denmark, Finland, Norway, and Sweden)
Benelux (Belgium, The Netherlands, and Luxembourg)
Rest of Western Europe
Rest of Eastern Europe
Australia and New Zealand
Rest of Asia Pacific
Middle East and Africa
GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
Consumer and Pricing Analysis
Market dynamics of the industry
Estimated Market Sizing in terms of volume and value
Recent trends in Market and impact
Research Status and Technology Overview
Extensive Industry Structure Coverage
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