The market takes a dig at today’s athletic and fitness conscious society, suggesting products that help revitalise the body after heavy workouts. End users include a broad spectrum of the age group, mostly comprised of teenagers, young adults, and the sports-frenzy millennial population.
Growing athleticism amidst rising health consciousness has given the market considerable boost in recent times. People have started opting positively towards sports drinks, owing to factors like inclination towards fitness and sports, urbanisation, rising disposable salaries, and the constantly growing purchasing power of the average consumer.
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Manufacturers have also tried experimenting with different flavours, aiming to rope in other spectrums of the population as well. With rising fitness fads amongst teenagers and young adults, manufacturers have invested in advertising their products as the ideal solution to all rehydration and energy woes. Successful advertising projecting sports drinks as desirable products has also worked well for the market.
Recent concerns about high sugar content in sports drinks has become quite the hurdle for the market’s current growth trends. Appeals towards organic and natural rehydrating agents as better suitable alternatives have somewhat hindered the market’s growth. While manufacturers have started releasing products propagating them as healthier and more organic than earlier accused versions, the above-mentioned factors continue to worry the market’s interests.
The global sports drink market is segmented based on type, packaging, and distribution channel. On the basis of type, the market is segmented into hypotonic, isotonic, and hypertonic, with isotonic holding the higher share in market size. Based on packaging, the market is segregated into canned, bottled, and carton packaged. Amongst these, bottled holds the higher market share. When segmented based on distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, and independent retailers.
Regionally, the global sports drink market is segmented into North America, Asia-Pacific, and Europe. North America leads in terms of market share, followed closely by Asia-Pacific. Developed countries such USA and UK provide concentrated markets due to rising athleticism and fitness, shifting diet patterns, and increasing health concerns. Asia-Pacific is expected to grow the fastest amongst the other segments, driven by the rising purchasing powers within the emergent economies prevalent in the region.
Key players in the market include Red Bull, Coca-Cola, Monster Energy, PepsiCo, All Sport, Amp Energy, Bomb Energy Drink, Staminade, Boost Drinks, Burn, Cytosport, EAS, Enerzal, Frucor, Montage Promoters, Labrada Nutrition, Gusto Organic, Hype Energy Drinks, Pacific Health Labs,Lucozade, Rockstar Energy, Runa Beverages, and Trend Food International.
Report ContentsRegional AnalysisReport Highlights
Market Drivers, Restraints and Opportunities
Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Market – Current Trends
Competition & Major Companies
Technology and R&D Status
Porters Five Force Analysis
Strategic and Critical Success Factor Analysis of Key Players
US and Canada
Mexico, Brazil, Argentina and Rest of Latin America
EU5 (Germany, France, Italy, Spain, U.K.)
Nordic Countries (Denmark, Finland, Norway, and Sweden)
Benelux (Belgium, The Netherlands, and Luxembourg)
Rest of Western Europe
Rest of Eastern Europe
Australia and New Zealand
Rest of Asia Pacific
Middle East and Africa
GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
Consumer and Pricing Analysis
Market dynamics of the industry
Estimated Market Sizing in terms of volume and value
Recent trends in Market and impact
Research Status and Technology Overview
Extensive Industry Structure Coverage
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