In today’s technologically advancing world, most of the media consumption occurs in front of a screen. Typically every adult now has four screens – Mobile, Tablet, PC and Television. These devices are being used in sync to make life easier. Among these four, laptop is predominantly used. Most companies have advertising as a top priority in their budgets. Traditionally, advertising consisted of TV advertising and posters. But since the dawn of internet and inception of video streaming platforms, Multi Screen advertising has become a global market.
The growth of smart phones have led to an urgent need to rethink the traditional approach of advertising. Global Multi Screen Advertising Market is an exponentially growing market and it is expected to grow at a CAGR of 35.2% in the period 2016 – 2021. It is majorly driven by the shifting trend towards mobile media consumption. Multi-Screen Advertising helps to provide relevant ads based on user past uses and searches. Through the four screens approach, data is synced and through any of the device, the user can be reached anywhere and at any time.
One of the restraints of Multi Screen Advertising is the intrusive nature of ads. Now-a-days many users are installing ad blockers. This is their way of stopping the unwanted and disturbing advertisements. The solution is not retargeting. For consumers to not halt the advertising flow, the companies must have a deeper, more detailed knowledge of the consumers’ likes, dislikes, searches, needs, etc. The future of advertising will be about content and weaving the companies brand and product to user needs and presenting it in such a way that user feels compelled to adopt it.
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The market for multi-screen advertising can be segmented on the basis of ad placement, content, platform, type and region. It is divided into four categories on the basis of ad placement: in-page executions, pre-mid rolls, overlays and in-app ads. On the basis of content, it can be segmented into static, dynamic and interactive. By considering platform, it can be segmented into four segments: Internet, TV, Mobile / Tablet and gaming consoles. Market Segment by type includes Advertising, Software, Products and Services. The region segments it on the basis of where it has been adopted.
Though Multi Screen Advertising is globally spread and has been adopted everywhere, Western Europe has seen the maximum utilization of it while the Middle East has seen the minimum. Other major areas include Asia Pacific, North America, Eastern Europe and Latin America.
The key players in Global Multi Screen Advertising Market are Pixel (Gravity4), Wayve, Yume, Smartclip, Tyroo, Amobee, Vibrant Media, Goldbach Video Network, Comcast Spotlight, Seachange and Imagine Communications.
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Report Contents Regional Analysis Report Highlights
Market Drivers, Restraints and Opportunities
Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Market – Current Trends
Competition & Major Companies
Technology and R&D Status
Porters Five Force Analysis
Strategic and Critical Success Factor Analysis of Key Players
US and Canada
Mexico, Brazil, Argentina and Rest of Latin America
EU5 (Germany, France, Italy, Spain, U.K.)
Nordic Countries (Denmark, Finland, Norway, and Sweden)
Benelux (Belgium, The Netherlands, and Luxembourg)
Rest of Western Europe
Rest of Eastern Europe
Australia and New Zealand
Rest of Asia Pacific
Middle East and Africa
GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
Consumer and Pricing Analysis
Market dynamics of the industry
Estimated Market Sizing in terms of volume and value
Recent trends in Market and impact
Research Status and Technology Overview
Extensive Industry Structure Coverage
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