Industry Technology

Global Data Management Platform Market Projected to Touch USD 3 billion by 2023

Press Release

Kenneth Research has evaluated the current market opportunities in Data Management Platform Market for the period of 2017-2013 including the ongoing industry trends and innovations that will help industry players to attain their business targets. Apart from that, the inclusive data on market size, market share and forecast, growth opportunities and challenges for the market players along with worldwide analysis on regions- North America, Latin America, Europe, Asia Pacific and Middle East & Africa has been provided in the report.

Global Data Management Platform Market, By Data Type (first party, second party, third party) By Data Source (Web analytics tools, mobile web, Mobile apps, CRM data, POS data, Social network), By End Users (Ad Agencies, marketers, Publishers)

Market Analysis

Through the data management platform, one can collect data from various sources including mobile web, social networks, mobile apps, CRM, and stores that provide beneficial information for the users such as like marketers, ad agencies, and publishers. The data management platform is significantly used to extend the audience division by understanding the structure of the crowd by gadget, application, and environment to build the viability of the group of audience commitment. This is additionally to screen the advertisement campaigns to recognize the purposes of transformation and furthermore to customize the campaigns to expand the adequacy. The Data Management Platform additionally benefits the end users to investigate the information and match the customers over different devices. It likewise encourages the advertisers to build the conversion at each stage. The Data Management Platform market is anticipated to reach the valuation of USD 3 billion by the end of the year 2023 by growing at 15% CAGR during the forecast period 2017 – 2023.

The main factor for the development of the Data management Platform is for the advertisers and marketers to get the point by point data about the client to make customized and strategically determined promotions for higher transformation rates, ROI and client maintenance. Some of the innovative features that Data management Platform offers are Audience segmentation, Tag Management, media integration, audience analytics, and campaign analysis.

Get a Free Sample Report from Here @ https://www.kennethresearch.com/sample-request-10060503

Market Segmentation

The division of the Data Management Platform is made based on its Data type, End Users, Data Source, and regional demand. Based on its Data type, the market is further segmented into first party, second party and third-party data. Based on its Data source, the global data management platform market is divided into the mobile web, web analytics tools, mobile apps, POS data, and social networks among others. The global data management platform market mainly targets end-user industry like the marketers, ad agencies, and publishers as its end users.

Regional Analysis

The market for Data management Platform is globally segmented under Europe, North America, Asia Pacific and Rest of the world.

Key Players

The global Data Management Platform (DMP) market has prominent key players including Oracle Corporation (U.S.), KBM Group LLC (U.S.), Adobe Systems Inc (U.S.), Rocket Fuel, Inc (U.S.), Lotame Solutions Inc (U.S.), Krux Digital Inc (U.S.), Turn Inc (U.S.), SAS Institute (U.S.), Neustar, Inc (U.S.), SAP SE (Germany), Informatica (U.S.), Cloudera Inc (U.S.).

About Kenneth Research

Kenneth Research provides market research reports to different individuals, industries, associations and organizations with an aim of helping them to take prominent decisions. Our research library comprises of more than 10,000 research reports provided by more than 15 market research publishers across different industries. Our collection of market research solutions covers both macro level as well as micro level categories with relevant and suitable market research titles. As a global market research reselling firm, Kenneth Research provides significant analysis on various markets with pure business intelligence and consulting services on different industries across the globe. In addition to that, our internal research team always keep a track on the international and domestic market for any economic changes impacting the products’ demand, growth and opportunities for new and existing players.

Contact Us

(Kenneth Research)
1412 Broadway,
21st Floor Suite MA111,
New York, NY 10018
[Phone: +1 313 462 0609]
Email: [email protected]