Fact.MR has compiled a study on the bottled tea market and published a new report titled, “Bottled Tea Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2018 to 2027.” This report on the bottled tea market covers all the vital aspects of the market that hold significant influence on the future progress of the bottled tea market. The bottled tea market analysis covers a thorough analysis of the bottled tea market for the historical period of 2013-2017 and forecast period of 2018-2027.
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Bottled tea is a general name given for different types of tea that are commercially sold as a bottled drink. Black tea, green tea, red tea, oolong tea, jasmine tea, herbal tea and fruit tea that are made available in bottles are considered rich in antioxidants and polyphenols that help in the prevention of a number of diseases including cancer.
Bottled Tea Supply through HORECA on the Rise
The hospitality industry or HORECA (Hotel, Restaurant and Café) has gained significant momentum in the past decade against the backdrop of increasing propensity of consumers for food offerings prepared outside the home. Growing interest of consumer packaged goods (CPG) industry in the HORECA to boost revenues has, in turn increased market revenues of bottled tea manufacturers.
Although bottled tea has successfully entered the online sales channel, in an attempt to explore new modes of distribution beyond conventional supply chain, online retailers are also entering HORECA to favor revenue generation. Further, new trends in the hospitality industry such as pop up restaurants, fast casual dining experiences, here-to-stay café and all-day breakfast are advocating the supply chain penetration of bottled tea market in HORECA.
Clean Label Nature of Bottled Tea Fits Well in Demand for Safe RTD Beverages
In a bid to meet consumer demand for ingredient authenticity, tea brands have indulged in R&D efforts to develop tea formulations with authentic taste and aroma. Implementation of a ready-to-drink trend in processing and manufacturing has introduced a variety of teas that are bottled, chilled and commercialized– a perfect to-go beverage for consumers driving the clean label movement.
Aware of consumer sentiments for the clean label and low-sugar beverages, brands in the beverage industry have introduced multiple clean label tea-based formulations that are natural in origin and retains salutary benefits. Industry titans including Unilever, Englewood Cliffs, N.J., Nestle and DuPont Nutrition & Health and premium entrepreneurs such as DanoneWave, Uncle Matt and Sunup Inc. have ramped up their focus on clean label product offerings including bottled tea.
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Demand for Functional Beverages Complementing Bottled Tea Market Growth
Consumer demand for functional ingredients is on the rise. Tea blends with functional ingredients are the most trending phenomena in the bottled tea. A meteoric rise in the popularity of green tea in the past decade as a healthy beverage is here to stay. Further, different types of tea sold as bottled tea are believed to be rich in polyphenols and antioxidants- healthful components.
Although, in recent past, bottled tea witnessed a downfall amid the rise of the low- or no-sugar trend, manufacturers’ attempts to meet health preferences of consumers have brought back bottled tea in the beverages market wherein retail shelves are currently superfluous with multiple brands of bottled tea.
The competitive landscape section of the bottled tea market report provides a dashboard view of the market players operating in the global marketplace of bottled tea. In addition, company profiles of key market players with a detailed information on product offerings, company share, regional presence and notable developments are included in the competitive landscape section.
Few of the profiled players in the bottled tea market include Suntory Holdings Ltd, Nestlé S.A, The Coca-Cola Company, Tsing Hsin International Group, PepsiCo Inc, Monster Beverage Company, Uni-President Enterprises, JDP Group, Arizona Beverage Company and OISHI GROUP.
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