The factor that drives the market growth is negligible fees for the transaction in cryptocurrency exchange, elimination of third parties in business deals, and fewer chances of fraud & identity theft. However, unawareness about the cryptocurrency among people is a restraint for the market growth. The introduction of blockchain technology in order to implement more secure and flexible financial services in the cryptocurrency market is expected to witness a lucrative opportunity for the market.
The global cryptocurrency market is segmented based on offering, end-user, and geography. Based on offering, it is classified into hardware and software. Based on end-use, it is categorized into Peer‐to-Peer Payment, Remittance, E-Commerce, and Retail, Media and Entertainment, and Others. Geographically, it is analyzed across North America (U.S., Mexico, and Canada), Europe (UK, Germany, France, and Rest of Europe), Asia-Pacific (China, India, Japan, and Rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
Cryptocurrency is defined as a medium of exchange that is created and managed through cryptography to secure the transactions, regulate the formation of new units, increase the supply, and prevent fraud. Unlike cash, these currencies are purely digital and used in online transitions. The first digital currency Bitcoin was introduced in 2009, however, Bitcoin was noticed by mainstream media only in 2012. Bitcoin and the other digital currencies are decentralized systems, which means they have no central authority. The cryptocurrency market has grown about four times in market capitalization over the last 2 years.
1.1. REPORT DESCRIPTION
1.2. KEY MARKET SEGMENTS
1.3. KEY BENEFITS
1.4. RESEARCH METHODOLOGY
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3: MARKET LANDSCAPE
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. PORTER’S FIVE FORCES ANALYSIS
3.3.1. Bargaining power of suppliers
3.3.2. Threat of new entrants
3.3.3. Threat of substitutes
3.3.4. Competitive rivalry
3.3.5. Bargaining power among buyers
3.4. MARKET SHARE ANALYSIS/TOP PLAYER POSITIONING
3.5. MARKET DYNAMICS
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