App Analytics Market – Industry Outlook, Size, Share, Growth Prospects, Key Opportunities, Trends and Forecasts, 2018-2025

Data analytics leaders use web and mobile app analytics to analyze customer behavior, application performance, and usage patterns to improve the digital customer experience. Organizations of all sizes use app analytics to see how users interact with their products.

App analytics software captures and visualizes tremendous amounts of data generated by the organizations. It also captures the data from multiple sources, which is critical because most apps dont exist in just one place. Their data is often scattered across operating systems, devices, networks, and servers. There is an increase in the adoption of app analytics software among companies that use a centralized dashboard to view their app data. The global app analytics market size was valued at $920 million in 2017, and is projected to reach $3,798 million by 2025, growing at a CAGR of 19.5% from 2018 to 2025.

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Increase in inclination of enterprises toward mobile-based advertising, growth in number of mobile & web apps, and rise in investment in the analytics technology are the factors that drive the growth of the market. However, availability of open source alternatives and non-uniformity of data act as major deterrents to the market growth. Furthermore, major shift toward customer-focused marketing is believed to create significant demand for the app analytics market. Besides, increase in focus on higher ROI and growth in trend of bring-your-own-devices (BYOD) provide opportunities for the growth of the market.

The global app analytics market is segmented based on component, type, deployment mode, applications, industry verticals, and regions. In terms of component, the market is categorized into software and service. Based on type, it is divided into mobile app analytics and web app analytics. Based on deployment mode, it is bifurcated into cloud and on premise. Based on application, it is classified into marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. In terms of industry vertical, the market is classified into gaming, entertainment, social media, IT & telecom, health & fitness, travel & hospitality, retail & e-commerce, education & learning, BFSI, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global app analytics market is dominated by Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.

Key Benefits for App Analytics Market:

  • The study provides an in-depth analysis of the global app analytics market and current & future trends to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analyses on the market is provided.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global app analytics industry.
  • The quantitative analysis of the global app analytics market from 2017 to 2025 is provided to determine the market potential.

App Analytics Key Market Segments:

By Component

  • Software
  • Service

By Type

  • Mobile App Analytics
  • Web App Analytics

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Table of Content:


1.1. Report description

1.2. Key benefits for stakeholders

1.3. Research methodology

1.3.1. Secondary research

1.3.2. Primary research

1.3.3. Analyst tools & models


2.1. CXO perspective


3.1. Market definition and scope

3.2. Key findings

3.2.1. Top impacting factors

3.2.2. Top investment pockets

3.2.3. Top winning strategies

3.3. Porter’s five forces analysis

3.4. Key player positioning, 2017

3.5. Market dynamics

3.5.1. Drivers Increase in inclination of enterprises toward mobile-based advertising Major shift toward personalized and customer-focused marketing Growing penetration rate of smartphones and other smart devices

3.5.2. Restraints Availability of open source alternatives Concerns over data privacy in mobile apps

3.5.3. Opportunities Increase in focus on higher ROI Emergence of bring-your-own-device (BYOD) and bring-your-own-apps (BYOA)


4.1. Overview

4.2. Mobile App Analytics

4.2.1. Key market trends

4.2.2. Key growth factors and opportunities

4.2.3. Market size and forecast, by region

4.2.4. Market analysis by country

4.3. Web App Analytics

4.3.1. Key market trends

4.3.2. Key growth factors and opportunities

4.3.3. Market size and forecast, by region

4.3.4. Market analysis by country

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